About Me

Hi -- I'm Ron Jacobson (@rjjacobson).

I grew up in Tenafly, NJ, and studied economics and computer science at McGill. After graduation, I spent three months backpacking solo through South America before moving to New York to start my career. I began with an 11-month stint as a software developer at the Federal Reserve Bank of New York, then joined AppNexus as an early employee, where I spent three years in a variety of roles.

In 2013, I founded Rockerbox. Over 12 years, the company evolved from a mobile shopping app to a media business and ultimately into a SaaS marketing attribution platform. In February 2025, Rockerbox was acquired by DoubleVerify.

I’m a proud American, Zionist, dad, entrepreneur, and adventure-seeker. Full-time fan of the Spurs, Seinfeld, reading, alliteration, and Israeli cottage cheese.

Want to connect? Email me at ronjacobson@gmail.com.