About Me

Hi -- I'm Ron Jacobson (@rjjacobson)

I was born on Long Island, had a brief Queens Boulevard stint followed by 17 years in Tenafly, NJ. I studied econ and comp-sci at McGill (I'm American) followed by 3 months of backpacking South America.

After college, I had worked at the FRBNY as a software developer followed by 3 mostly great years at AppNexus. Currently, I'm CEO at Rockerbox which I founded in 2013.

I'm a lifelong fan of the Spurs, Seinfeld, alliteration and Israeli cottage cheese.

Want to get in touch? Email me at ronjacobson [at] gmail [dot] com.


Things I Wrote

Who Wins the Buy Side?

Should Prospecting And Retargeting Be Separated?

The Viewability Red Herring

Presentations / Talks Given

The Huffington Post Stage

Podcasts I've been on

Brilliant Ad Tech Hedge: $8m Managed Services Firm RockerBox Adds $1k/mo SaaS Product